Privacy Policy for Digital Peaks LLC’s “Peak Marketing Suite”

This Privacy Policy outlines the methods of collection, usage, and sharing of your personal information when you visit or make a purchase from the “Peak Marketing Suite” software (the “Software”).

Personal Information We Collect

Upon visiting the Software, we automatically gather certain details about your device. This includes your web browser type, IP address, time zone, and some of the cookies installed on your device. As you navigate through the Software, we also collect information about the web pages or products you view, the websites or search terms that brought you to the Software, and your interaction with the Software. This automatically-collected information is referred to as “Device Information.”

The technologies we use for this automatic data collection include:

  • “Cookies”: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.
  • “Log files”: These track actions on the Software and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels”: These are electronic files used to record information about how you browse the Software.

When you make a purchase or attempt to make a purchase through the Software, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to fulfill orders placed through the Software (including processing payment information, arranging shipping, and providing invoices/order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products or services in line with your preferences.

We use the Device Information to screen for potential risk and fraud (particularly using your IP address), and more generally to improve and optimize our Software (e.g., by generating analytics about how our customers browse and interact with the Software, and assessing the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using your Personal Information, as described above. For instance, we use Google Analytics to understand how our customers use the Software – you can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or to otherwise protect our rights. We reserve the right to communicate with customers who have an active subscription about offers, subscriptions, troubleshooting, and client management.

Behavioral Advertising

We use your Personal Information for targeted advertisements or marketing communications we believe may be of interest to you. For more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-out of targeted advertising using these common links:

You can also opt out at the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

Do Not Track

Please note that we do not change our Software’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and request correction, update, or deletion of your personal information. Please contact us using the information below to exercise this right.

Note that we process your information to fulfill contracts with you or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We maintain your Order Information in our records unless and until you ask us to delete this information. You can opt out of our SMS or Email communications at any time by replying STOP and opt back in by replying “START”.

Changes

We may update this privacy policy to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by e-mail at support@peakmarketingsuite.com.